Teddy Goff was the Digital Director for President Obama's 2012 campaign. In that capacity, he oversaw a team of more than 200 people nationwide who managed the campaign's social media, email, web, online advertising, online organizing, design, front-end and product development, design, and video strategies. According to TIME Magazine, "The goals were the same as ever: more money in the bank, more door knocks, more phone calls, more voter registrations and more voters at the polls. But the methods for achieving those ends in 2012 bordered on the revolutionary."
As a member of campaign leadership, he also played a critical role in developing and executing the broader campaign's strategy for fundraising, organizing, and communications. Named "one of the most eligible hires in techdom" by Bloomberg Business Week and one of only four Obama strategists named to Ad Age's "wish list," Teddy's work on the campaign has been featured in Time, Bloomberg Businessweek, Rolling Stone, New York Magazine, The New York Times, Business Insider, and elsewhere.
Teddy is the co-founder of Precision Strategies, a strategic consulting firm that translates the skills and technologies that won political campaigns into a force in the private sector to help companies message, manage, and mobilize.
OFFICIAL BIO [PDF]
President Obama's digital team raised $690 million dollars online, organized the most effective grassroots army in political history, built some of the largest social media properties in the world, and developed groundbreaking new tools for online persuasion, mobilization, and fundraising. 2012 Digital Director Teddy Goff gives a behind-the-scenes look at how they "redefined the limits of viral politics" (TIME Magazine) — and what their success means for the future of technology, business, and the country.
Applying the lessons of two successful presidential campaigns and a career in and around the Internet, Goff shares his insights on how the social web works today — and how every organization should prepare for how it will work in the years to come.
"Fast-talking, witty, humane, insightful, a true force of nature ... Barack Obama’s Social Media guru whipped the crowd into a loving frenzy. I’m largely clueless regarding US politics, but after 10 minutes and thirty-thousand words from the smartest guy in the room, I was high-fiving and doing my best Bruce Springsteen impression."
TAGS: Innovation, Politics, Social Media