Matthew Lieberman

TAGS: Change Management, Education, Employee Engagement, Psychology, Marketing

Matthew Lieberman

Renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world – other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.

Matthew received his Ph.D. from Harvard University. Dr. Lieberman coined the term Social Cognitive Neuroscience, an area of research that integrates questions from the social sciences which the methods of cognitive neuroscience and has become a thriving area of research. Dr. Lieberman has been a professor at UCLA in the departments of Psychology, Psychiatry and Biobehavioral Sciences since 2000.



  • Using Your Social Brain to Become a Superpower at Work and in Life

    Our social brains give us a variety of superpowers to make teams and organizations work better. Our kryptonite is that we don't seem to know the real significance of these superpowers. Social neuroscientist Matthew Lieberman will describe three social superpowers that affect our motivation, thinking, and identity and how these powers can enhance leadership quality, employee engagement, and organizational changes.

  • Getting the Word Out: The Neuroscience for Persuasion and Creating Buzz

    You don't need to work in advertising to want to understand how to make your message stick in the minds of others and change their behavior. Marketing executives and psychologists have all tried to crack the code for decades with little success. Sizing up a message after the fact is easy. Predicting which messages will work is still more art than science. Matthew Lieberman will discuss his groundbreaking research demonstrating that traditional focus groups can be replaced with "neural" focus groups, that buzzworthy messages have a distinct neural signature, and that creating buzz and changing behavior depend on two separate pathways. Lieberman debunks the snake oil of neuromarketing, but shows how quality neuroscience can create a revolution in the world of marketing.

  • Making Social a Superpower in the Classroom

    Being overly social in the classroom is often a punishable offense, yet our brains are wired to crave social connection, particularly in adolescence. Social neuroscientist Matthew Lieberman shows how we can leverage the brain's social urges to enhance learning in the classroom. The brain's network for social thinking is actually an untapped resource that has a remarkable gift for learning. Lieberman will reveal how to turn social from classroom kryptonite into a school superpower.

  • Social: Why Our Brains Are Wired to Connect

    Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species ... MORE →


  • Video: Full Keynote
  • Psychology Today Blog
  • @social_brains: Follow Matthew on Twitter