 Ed Keller is CEO of the Keller Fay Group (kellerfay.com), an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the "seminal moment in the development of word of mouth." Keller’s new book, The Face to Face Book (co-authored with fellow BrightSight speaker Brad Fay), is scheduled to be published in March 2012. Based on extensive research and illuminating case studies of leading brands, it demonstrate how in-person social marketing, not online social media, is the key to business success TOPICS Ed, co-author of the highly anticipated book, The Face to Face Book (publication: March 2012), helps you think beyond social media to become a “total social” organization. While many companies are enamored of social media, consumers rely primarily on offline channels – such as face to face conversation – when they talk about you and your competitors. Consumers are hardwired to share, and the things they share in real life (IRL) have a much bigger impact. Companies that want to drive demand for their products and services need to integrate a “total social” mindset throughout their organization. Drawing on the most comprehensive “social” research in the world today, along with successful case studies, Ed will tell you the 10 most important things your organization can do to now to prosper in a “total social” world. | Google and Keller Fay collaborated to study the effects of the Internet and Internet enabled devices on word of mouth conversations about brands.
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Ed Keller
TAGS: Marketing, Social Media
