Ed Keller is CEO of the Keller Fay Group (kellerfay.com), an award winning word of mouth research and consulting firm. Keller has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the "seminal moment in the development of word of mouth."
Keller’s latest is The Face to Face Book (co-authored with fellow BrightSight speaker Brad Fay). Based on extensive research and illuminating case studies of leading brands, it demonstrate how in-person social marketing, not online social media, is the key to business success
We live in an increasingly social marketplace, and the opportunity for business is even bigger than the popular social media platforms like Facebook and Twitter. In fact, all forms of media and marketing can be re-invented to drive a marketing strategy that harnesses the power of consumer relationships, influence, and advocacy. Learn from the foremost experts on word of mouth and see examples of great social marketing strategies implemented online, through television, radio, print media, even direct marketing. You, too, can be a world class social marketer.
What magic has propelled Facebook to more than a billion users worldwide? Founder Mark Zuckerberg recognized that the modern marketplace was not satisfying our fundamental human need to connect with others. It’s an insight that’s also being revealed in the halls of science, and in the success of dozens of ingenious marketing campaigns that activate our true, social nature. It’s also an insight that fundamentally challenges all of our assumptions about how consumers make decisions, and it demands a revolution in marketing strategies and tactics. Don’t miss out on the next social marketing revolution.
The marketer’s quest for the illusive consumer “influencer” has only accelerated in the years since the publication of Ed Keller’s classic book, The Influentials. And with good reason. They share more often and with more people. And, their recommendations provide up to four times as much economic value as the advice that comes from average consumer. That’s real clout. To put the power of influence to work you need to know who the influencers are, where to find them, and what motivates them to advocate. Let us tell you what you need to know to become allies with the one American in ten who tells the other nine how to vote, where to eat, and what to buy.
TAGS: Marketing, Social Media