Ron Adner

TAGS: Change Management, Innovation, Leadership, Strategy

Ron Adner

"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how — and why — some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
Jim Collins, author of Good to Great

"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
Clayton Christensen, author of The Innovator's Dilemma

Ron Adner is author of The Wide Lens: A New Strategy for Innovation,, named the #1 book on Innovation by Strategy & Business magazine in 2012. He is a world-leading expert on strategy, innovation, and organizational effectiveness, and Professor of Strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College.

Ron’s path-breaking work on business ecosystems has defined a new approach to strategy and decision making at every level of the organization. Drawing on over a decade of research, he reveals how why hidden interdependencies across projects, promises, and investments can undermine the success at even the greatest companies. This makes it is critical that everyone across the organization has a clear understanding of how they fit into the bigger picture, and how they can drive new opportunities by acting within this larger ecosystem.



  • Beyond Innovation: How to See and Succeed in the Bigger Picture

    Why do great companies do everything right - great leaders identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The answer is they miss the bigger picture. They focus on their own teams and projects, but do not see the ecosystem on which their success depends: their partners are their blind spot. Ron offers a path-breaking approach to making sure that you and your colleagues have the tools to maximize the success of your products and services in the marketplace.

  • Wide Lens Workshop

    Deeper dive workshop to apply the Wide Lens methodology to real-time business issues with your organization.

  • More speaking video: The Michelin Story

    Wide Lens: A New Strategy for Innovation

    How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

    The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

    In "The Wide Lens," innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence... MORE →


  • Book site: The Wide Lens
  • Book excerpt: The Atlantic
  • Tuck at Dartmouth Faculty Page
  • HBR: "Match Your Innovation Strategy to Your Innovation Ecosystem"
  • Book review:
  • Book review: Forbes
  • @RonAdner: Follow Ron on Twitter