Meet Jonah Sachs, pioneer, leader, big-thinker, world-changer, and Web of Change 2011 Fellow.
Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range Studios, Jonah has helped hundreds of social brands and causes break through the media din with breakthrough campaigns. His work on legendary viral videos like The Meatrix and The Story of Stuff series have brought key social issues to the attention of more than 60 million people.
Jonah’s passion lies in exploring the intersection of ancient storytelling techniques, social responsibility and emerging technologies. In his new book, Story Wars, published July 2012 by Harvard Business Review Press, he argues that brands that tell values-driven stories through the right channels will not only revolutionize marketing, they may become humanity’s greatest hope for the future. Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR and in FastCompany Magazine who named him one of the 50 most influential social innovators. He lives in Oakland California.
Everyone in marketing is shouting “TELL STORIES!” in perfect unison from their various feeds. But what is a good story? And how can you make yours great? In 30 idea-packed minutes, viral storyteller Jonah Sachs (Story of Stuff, The Meatrix) will break down what he's learned over a decade telling stories that have amused, enlightened and engaged millions worldwide. He'll cover: 50 years of Jedi Mind Tricks (how marketing masters push products and ideas, and why their tricks are failing you now); Freaks, Cheats and Familiars (how our brains are hardwired to remember stories that reflect ancient patterns); and the Digitoral Era (how to transform your stories for massive resonance in today's digital-oral tradition). Drawing on the research and thinking in Story Wars, available spring 2012 from Harvard Business Review Press, Free Range co-founder Sachs will source age-old and cutting edge wisdom, delivering insights from advertising history, evolutionary biology, psychology, and comparative mythology. This talk is a how-to, equipping you to apply timeless truths for story contagion and breakthrough brands.
Jonah will answer the following critical questions:
1. How do you combine the insights of thousands of years of storytelling with a cutting edge view of today's media landscape?
2. How does content go viral, anyway? And how can yours?
3. Why do positive messages get more traction than negative ones?
4. How can brands adopt a "positive marketing" approach to sell products -- and change the world?
5. What is the digitoral era, and why should you care?
TAGS: Branding, Communications, Creativity, Marketing