John Jacobs

TAGS: Branding, CEO, Entrepreneur, Inspiration, Leadership, Motivation

John Jacobs

"John was amazing. He was really well received by everyone providing a great message that really resonated with the group and allowed us to close the conference on a high note."
-Chemonics Leadership Development Conference

John Jacobs is co-founder and the Chief Creative Optimist of The Life is good Company. The Boston, MA based lifestyle brand spreads the power of optimism and helps kids in need by donating 10% of its net profits to The Life is good Kids Foundation. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and kids that optimism is fun, healthy, and empowering. (Fellow BrightSight Group speaker Steve Gross serves as the foundation's Executive Director.)

John created his first poorly spelled and crudely drawn book at the age of five. He’s been writing and drawing ever since, graduating from the University of Massachusetts in 1990 with dual degrees in English and Art. He immediately began designing and selling tee shirts after college and worked as a substitute teacher to supplement his income during Life is good’s infancy.

In 1994, with a combined sum of just $78 in the bank, John and his brother Bert officially launched Life is good. Today, Life is good products are sold by over 3,500 retailers nationwide and on Bert, John, and The Life is good Company are living proof that “Optimism can take you anywhere.”

Life is good focuses on forging meaningful, emotional connections, and relies heavily on its community of optimists to build its brand. Because Life is good considers kids its ultimate source for inspiration, the company is committed to helping kids in need through its products and through its support of The Life is good Kids Foundation. The company with a positive purpose has raised over $9.5 million for kids in need to date, principally through the annual Life is good Festival, Life is good products and other fundraising efforts.



  • Optimism Can Take You Anywhere

    John combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother Bert, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide. Life is good attracts a rapidly growing community of optimists, including over 1.5 million followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit. Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

  • Full length available upon request.

    Life is good: Simple Words from
    Jake and Rocket

    100% of the profits from this book will be donated to the Life is good Kid's Foundation, established to help children overcome life-threatening challenges including violence, illness and extreme poverty... MORE →


  • Life is good website
  • Life is good Facebook page
  • @Lifeisgood_: Official Twitter account
  • Inc. Video Interview