John Gerzema

TAGS: Branding, Futurists, Marketing, TED, Trends





John Gerzema

“John is a charismatic speaker who brings insights and passion to explaining our changing marketplace. John inspired a very senior audience with the latest in cultural values shifts, consumer trends and management innovation. And he made it accessible and practical to our business”.

-Google


John Gerzema is President of BrandAsset Consulting, and formerly Chief Insights Officer of Young & Rubicam Group, one the world’s largest communications companies. John applies consumer insights, social trends and analytics into management innovation strategies. John is also the best-selling author of The Brand Bubble and most recently, Spend Shift. He is a frequent speaker at conferences such as The Economist, TED and Google.

OFFICIAL BIO [PDF]

TOPICS

  • The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future

    “The world would be a better place if men thought more like women.” That’s how the majority responded when 64,000 people in eighteen countries were surveyed about how to fix today’s global problems.

    In THE ATHENA DOCTRINE: How Women (and Men Who Think Like Them) Will Rule The Future, bestselling author John Gerzema explores today’s astonishing rise of feminine values in businesses, governments, start-ups, NGO’s and community organizations. This talk reveals an emergent form of leadership — the most innovative men and women are redefining success and solutions in every realm with “feminine” values like empathy, communication, patience, collaboration, and shared prosperity. He has also built out a leadership workshop where companies are assessed against his consumer research, leading to bespoke solutions for management, organizational structure, communication skills building and more.

  • Retail Reinvented: How technology and consumerism is reshaping the shopping experience.

    Smartphones. Digital wallets. Proximity shopping. Frictionless e-commerce. At a steady clip, these innovations and more are rapidly remaking the world of retail and the way we browse, buy and sell. John Gerzema, a social theorist on consumerism will share the latest ideas and innovation from the retail revolution, including consumer data from his brand database, BrandAsset Valuator – the largest brand survey in the world. Collectively, the data reveals how profoundly new shopping habits enabled by technology, mobility and digital currency are re-writing the rules of retailing and e-tailing.

    John’s talk will draw implications from innovators around the world as well as in Canada through personal interviews with some of the most exciting new companies from his global research.

  • Social, Local, Mobile, Global: The technology revolution remaking consumerism, commerce and competitive advantage

    If you think that solutions to your toughest business problems require a healthy dose of digital immersion, you are not alone. Riding a wave of technology servicing over ten billion devices connected to the Internet, new business models are rapidly remaking industries and changing consumerism in the process.

    This is the most exciting time to be in business in the history of business. Smart companies, large and small are deploying these technologies to disrupt categories and gain competitive advantage.Using extensive data on consumer insights from the largest database of brands in the world, John Gerzema, Chief Insights Officer of Young & Rubicam Brands breaks down the mobile/social/local revolution into simple, relatable and instructional takeaways for any business at any level. John's two best-selling books and his INC. Magazine Column, 'TRENDWATCHER' translate trends in culture, marketplace, technology and innovation into sound, actionable business advice.

  • Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell, and Live

    Best-Selling author and consumer insights expert John Gerzema explores America’s post-crisis values and behavior shifts and the new imperatives for business. The Great Unwind is just beginning and will remake the consumer marketplace, restore capitalism, revitalize the economy and set America on a new, more sustainable trajectory.

  • More Video: TED Talk



    The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

    Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity... MORE →



    Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

    In this book, published by Jossey-Bass in Fall 2010, Gerzema explores America’s post-crisis values and behavior shifts and the new imperatives for business. The Great Unwind is just beginning and will remake the consumer marketplace, restore capitalism, revitalize the economy and set America on a new, more sustainable trajectory... MORE →

    LINKS

  • TED Video: The Post-Crisis Consumer
  • VIDEO: Media Reel
  • johngerzema.com: John's website
  • @johngerzema: Follow John on Twitter (where he was named a "must follow" by Forbes)

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