Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is currently Associate Director of the Motivation Science Center at the Columbia Business School. Heidi is also an expert blogger for the Harvard Business Review, 99u, Fast Company, WSJ.com, Forbes, Huffington Post, and Psychology Today. Her HBR webinars, articles, and blog posts on management and personal effectiveness are consistently among their most popular.
Heidi’s new book, Focus: Use Different Ways of Seeing The World for Success and Influence, cowritten with E. Tory Higgins, has received rave reviews from Dan Pink, Robert Cialdini, Jim Kouzes, Dan Gilbert, Chip & Dan Heath, and many others. She is also the author of the bestselling Succeed: How We Can Reach Our Goals and Nine Things Successful People Do Differently.
In addition to her work as author and co-editor of the highly-regarded academic book The Psychology of Goals, she has authored papers in her field’s most prestigious journals. She has received numerous grants from the National Science Foundation for her research on goals and achievement.
Dr. Grant Halvorson is a member of the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University.
OFFICIAL BIO [PDF]
In this talk, Heidi describes the critical differences in how people are motivated in order to show the different approaches to pursuing our goals. She highlights the use of focus in order to increase effectiveness in the workplace.
Her talk details:
1. How to identify your own dominant focus, and the focus of your colleagues and employees
2. The strengths and weaknesses of each focus and how to use an employee’s focus to their advantage.
3. The most effective ways of collaborative work.
4. How to create motivational fit by providing incentives and feedback. Motivational fit, in turn, increases engagement, perceived value of the work, and productivity.
5. How to build teams with a focus balance that is critical for the success of any endeavor
Whether you are trying to sell a product or service, or spread an idea, you will be far more effective if you tailor your pitch to your audience’s specific motivation. In this talk, Heidi will describe how your target audience can have different focuses. Once you understand this critical difference in how people are motivated, you will know…
1. How to identify your audience’s dominant focus.
2. Why framing your pitch in ways that create motivational fit for your product or idea will increase believability, persuasiveness and perceived value. People like what you’re selling, want it more, and will pay more for it – often much more - when you describe it with motivational fit.
In this talk based on Nine Things Successful People Do Differently, HBR's all-time most popular article and now best-selling book, Heidi takes the audience on a step-by-step journey to successfully reach any goal and avoid the common pitfalls of execution. She’ll share simple strategies, based on scientific research and proven effective, for how to maximize commitment, resist distraction, make effective plans, seize opportunities to act, and persist in the face of setbacks or challenges.
The Nine Things People Do Differently are:
1. Get Specific
2. Seize the Moment to Act on Your Goals
3. Know Exactly How Far You Have Left to Go
4. Be a Realistic Optimist
5. Focus on Getting Better, Rather Than Being Good
6. Have Grit
7. Build Your Willpower Muscle
8. Don’t Tempt Fate
9. Focus on What You Will Do, Not What You Won’t Do
All talks are available as a keynote, or in a half or full-day seminar. The seminar versions include practice identifying focus in an audience or product, techniques for changing your audience’s focus, and step-by-step exercises for creating motivational fit.
Heidi Grant Halvorson
TAGS: Leadership, Marketing, Motivation, Personal Improvement, Human Resources