Dan Heath

TAGS: Branding, Change Management, Communications, Leadership, Marketing, Strategy
Dan Heath

"ROCKSTAR! Seriously can’t say enough about how much time and attention he put into our presentation. Specifically cited our group practice journal and our award recipients. Clearly he did his home work above and beyond."
-American Medical Group Association

Dan Heath, a Senior Fellow at Duke University’s CASE Center, is the co-author (along with his brother Chip) of three New York Times bestsellers, Made to Stick, Switch, and Decisive. As a speaker, Dan is known for blending practical information with a funny and motivational style. He captivates audiences through his lessons on making ideas stick, knowing when change is necessary, and making better decisions. Dan is consistently one of the highest-rated speakers in the business.



  • Being Decisive

    Our decisions are disrupted by an array of biases and irrationalities. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are near sighted helps us to see. The real question is: How can we do better?

    In this session, Heath will introduce a four-step process designed to counteract these biases—a process based on an exhaustive study of the decision making literature. Along the way, Heath will share an array of fascinating stories, from a rock star’s ingenious decision-making trick to a CEO’s career-ending acquisition to a single question that can often resolve thorny personal decisions. Heath will share the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?

    Audience members will walk away with fresh strategies and practical tools enabling them to make better choices. Because the right decision, at the right moment, can make all the difference.

  • How to Lead a Switch

    Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? In this talk, Heath explores some reliable ways to drive successful change—and they are techniques that you can start using today.

  • Made to Stick

    Why do we recall Aesop’s Fables after 2,500 years but fail to remember anything from the PowerPoint presentation we saw yesterday? Why is it that marketers can spend millions trying in vain to create word of mouth, while ridiculous urban legends seem to spread effortlessly? Dan will answer these questions by revealing the six principles that make ideas “stick.” Whether you’re an executive sharing a new strategy with your team, or a marketer pitching a product to customers, or a social entrepreneur fighting for social change, Heath will show you practical ways to maximize the impact you make with your ideas.

    Available especially for Educators: The Sticky Classroom: How Teachers Can Make Their Ideas Last

  • Click here for a clip of Dan's new Decisive talk
    Decisive: How to Make Better Choices in Life and Work

    When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In "Decisive," the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home... MORE →

    Switch: How to Change Things When Change Is Hard

    Switch debuted at #1 on the New York Times and Wall Street Journal bestseller lists, and it’s been called a “must-read” (Forbes), a “fantastic book” (Wired), and “one of the most anticipated books of 2010” (BusinessWeek). Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? ... MORE →

    Made to Stick: Why Some Ideas Survive and Others Die

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” ... MORE →


  • Dan's Made to Stick Fast Company Talks
  • Made to Stick on the Today Show
  • Dan and Chip's Fast Company column
  • Switch named one of the best business books of all-time