Chip Heath

TAGS: Branding, Change Management, Communications, Leadership, Marketing, Strategy

Chip Heath

"We have never had a speaker who better integrated our information into their presentation and his balance of humor and storyteller was spot on. It was the most practical and actionable speaker we have had"
-Allstate Insurance Group

Chip Heath a professor at the Stanford Graduate School of Business, is the co-author (along with his brother Dan) of three New York Times bestsellers, Made to Stick, Switch, and Decisive. He is known for his dynamic speaking style, blending anecdotes with humor to convey the concepts he has researched on making ideas, stick, changing when change is needed, and making strategic decisions. Chip is one of the highest rated speakers in the business.



  • Being Decisive

    Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are near sighted helps us to see. The real question is: How can we do better?

    In this session, Heath will introduce a four-step process designed to counteract these biases—a process based on an exhaustive study of the decision making literature. Along the way, Heath will share an array of fascinating stories, from a rock star’s ingenious decision-making trick to a CEO’s career-ending acquisition to a single question that can often resolve thorny personal decisions. Heath will share the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?

    Audience members will walk away with fresh strategies and practical tools enabling them to make better choices. Because the right decision, at the right moment, can make all the difference.

  • How to Lead a Switch

    Why do some big changes happen easily while many small changes prove impossible? The answer hinges on some of the most fascinating findings in psychology. Building on this research, Heath will reveal a simple, 3-part framework that will help you change things in tough times, whether the change you seek is at work, at home, or in society. All of us have things we want to change—in our families, our businesses, and our communities. But where do you start? And don’t people resist change? This program will explore some reliable ways to make change efforts stick.

  • Made to Stick:

    As different audiences need to focus on a different set of tools, each presentation is built to meet those specific needs. For example, most top managers really need to focus on making their messages more Simple and Concrete. HR managers who are used to managing changes need to better understand how to employ the Emotion as well as Concrete tools in their interactions. For marketing professionals, the session would focus on the Unexpected (to get people's attention in a crowded marketplace) and Credible (because people are already skeptical of marketers). Politicians need to understand Simple, Concrete, and Credible (because people are even more skeptical of politicians than marketers). Lawyers benefit from working on the skills of utilizing Simplicity and Story. Nonprofit managers need to understand Concrete, Emotional, and Story.

  • Decisive: How to Make Better Choices in Life and Work

    When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In "Decisive," the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home... MORE →

    Switch: How to Change Things When Change Is Hard
    Switch debuted at #1 on the New York Times and Wall Street Journal bestseller lists, and it’s been called a “must-read” (Forbes), a “fantastic book” (Wired), and “one of the most anticipated books of 2010” (BusinessWeek). Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? ... MORE →

    Made to Stick: Why Some Ideas Survive and Others Die

    Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” ... MORE →


  • Made to Stick on the Today Show
  • Dan and Chip's Fast Company column
  • Switch named one of the best business books of all-time
  • More Video: Made to Stick