Bruce Nussbaum

TAGS: Creativity, Design, Innovation

Bruce Nussbaum

Creative Intelligence is about tools, not lightbulbs. It’s about those moments of insight, but also about what to do next. It’s about the hard work and collaborations that can help bring your idea out of your mind and into the world.

Bruce Nussbaum is the author of Creative Intelligence (Harper Collins, March 2013), based on new research as well as decades of writing and lecturing about creativity, innovation and entrepreneurialism. Nussbaum is a Professor of Innovation and Design at Parsons New School of Design and the former assistant managing editor of BusinessWeek where he founded the Innovation and Design channel, IN: Inside Innovation, a quarterly innovation magazine, The Most Innovative Companies annual survey with BCG, and The S&P/Bloomberg BusinessWeek Innovation Index. He blogs about innovation and creativity for Fast Company, HBR and a number of other publications.



  • Creativity is a skill: Four ways we can all amplify our creativity

    1. Map your creativity. Do the places you go and the people you spend time with inspire you to create? Or are you stuck in a rut?
    2. Conduct a Creativity Audit. Creativity often involves connecting different areas of knowledge in surprising new ways. But first you need to “know what you know.”
    3. Start Building Your Creativity Portfolio. Once, only art schools looked at P&P--performance and portfolio--to assess admissions. Now, all the top innovation consultancies and an increasing number of high tech companies are following suit.
    4. Build a Pivot Circle. You need resources to scale your creative concepts into businesses. Whether you reach out to friends, family, managers, teachers, or angel investors, you need to find the people who can help make your ideas a reality.

  • In a volatile world, creativity = strategy. Five creative competencies every manager needs to know:

    1. Framing: We’ve all heard about the power of storytelling, but creative managers understand that actively framing--and reframing--their stories is a much more powerful tool for transforming businesses, and entire industries.
    2. Knowledge Mining: There are other ways of gaining knowledge than 10,000 hours of practice. Connecting unrelated bits of knowledge, revitalizing classic ideas with new technology, and digging deep into what we already know as members of a culture, community or generation are strategies to keep your business on the cutting edge.
    3. Serious Play beats traditional problem-solving when it comes to engaging customers and building a community. Managers love to talk about "failing fast and often" but why call it “failure” at all?
    4. Making: We've spent decades thinking, strategizing, and focusing on user experience. But now that we’re witnessing a growing demand for local goods as well as breakthroughs in 3D printing technology, making should be a key aspect of every company’s strategy.
    5. Pivoting is the process of taking new ideas and scaling them into actual creations. Is your business equipped to take your ideas to the next level?

  • Aura: How you can capture some of what Apple had

    Consumers have called Apple products “cool” and “easy to use,” and more sophisticated business analysts applaud Apple’s “ecosystem” of integrated software and hardware. But none of those qualities alone explain why we feel the way we do about what Apple produces. It’s impossible to discuss an iPhone or iPad without mentioning how they look and feel, the emotions they evoke. But, of course, a company cannot live on what it’s already created alone. It has to continually maintain the aura of its products to keep the company going and support its creativity. Can Apple maintain its luster even without its charismatic founder at the helm?

  • Indie capitalism: The Solution to America’s Innovation Crisis

    Research shows that new companies, those less than five years old, have been responsible for all the net new jobs in the United States for the past three decades--a fact that flies in the face of what we’ve been led to believe about economic growth. It also serves as evidence of the birth of “Indie Capitalism,” an economic movement that calls for the formation of a vastly larger number of start-ups as well as policies that can help them scale successfully. If Indie Capitalism were to have a single foundational principle, it would be this: Creativity drives capitalism. What would an economy based on innovation and entrepreneurialism look like? That depends: What do you want to create?

  • Additional Topics

    • How to Lead a More Creative Life
    • Ten Things Every Graduating Senior Must Do To Be More Creative
    • Five Myths About Creativity
    • Every company needs a “wanderer”--do you have one?

  • Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire

    The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism

    The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

    In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy--Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K-12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now... MORE →


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  • Video: Design Strategy Conference
  • Fast Company: "4 Ways To Amplify Your Creativity"
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